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History & Staff

Our Story

Learn our story, from the beginning and into the future.

From the moment we opened our gates we have approached life (and death) differently. While some just see the end of a loved one’s life as a time for grief and mourning, we prefer to think of it as a time for reflection, appreciation and even celebration. This is evident in everything we do, from the way we conduct our services to the amenities we choose to offer. We are not a burial ground. We are a close knit community dedicated to honoring, sharing and preserving the amazing and inspirational stories that are life.

Why Us?

In a nutshell? Experience, professionalism, compassion, and empathy.

Why Us?

We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.

Learn the legacy.

We are family owned and accountable to you, our community, not a corporation.

American Heritage had its humble beginnings around the dining room table, where we discussed our families vision for a healing ministry that would provide quality care, while keeping costs affordable.

We feel God has greatly blessed those desires in allowing us to grow into what is now a full-service cemetery, funeral home, and crematory in the heart of West Texas. 

When we sit down with a family, we have just one goal: to create a fitting, memorable and affordable service for their loved one. Together, we explore the wide variety of services and products available, as well as a wealth of creative ideas and suggestions.

Together, we'll design a memorial or funeral service that suits their needs now, and in the future. Families who come to us know that years from now, they will have deep peace-of-mind because in coming to us, they've done their best to honor their loved one.

West Texas Memorial Park was founded in August of 2010 to proudly serve the West Texas area as well as honor the Veterans who have served this great Nation. In a short time we established our Veterans Memorial wall and installed our crematory on site.

In 2011 ground was broken for American Heritage at West Texas Memorial Park bringing full circle the complete service offered by our family to yours.

We’ve gathered caring industry leaders with a combined 50 plus years of experience to be the heart and soul of our team. We consider it a great honor to assist in each family that we have had the opportunity to serve.

Who We Are

Meet our staff. Members of the local community make everything that happens possible.Together, we make this place amazing.

David Cole

David Cole


Explore Our Locations

See where we are and find the place that best meet your needs.