Learn our story, from the beginning and into the future.
Ever since we opened our gates we have approached life (and death) differently. While some just see the end of a loved one’s life as a time for grief and mourning, we prefer to think of it as a time for reflection, appreciation and even celebration. This is evident in everything we do, from the way we conduct our services to the amenities we choose to offer. We are not a burial ground. We are a close knit community dedicated to honoring, sharing and preserving the amazing and inspirational stories that are life.
In a nutshell? Experience, professionalism, compassion, and empathy.
We've learned a lot over many years. Like how to present options without overwhelming. And how to meet the needs of many caring parties. People come to us in difficult times, and we respond kindness, calmness and expertise. Our goal is to create a beautiful occasion and make you feel welcome, always. We spend our days planning with families. We stay up to date with industry developments. And we make hard times a little easier.
Learn the legacy.
Who We Are
Meet our staff. Members of the local community make everything that happens possible.
Together, we make this place amazing.
David was raised in Midland and considers it home. He has two sons Jonathan and Daniel who he hopes will one day follow in the family business. David is currently studying to be a Funeral Director while he and his wife Rebekah (Bekah) are currently overseeing the day to day operations of American Heritage.
Rebekah (Bekah) has many years in the funeral industry as well as community involvements working with and around family grief. Her passion for others is noticed by everyone she has opportunity to work with. She and David have been married for over 13 years.
Robert H Cole
CFO & ComplianceRead Bio
Robert (Bob) is a long time Midlander who’s passion for others and vision for West Texas brought American Heritage Cemetery and Funeral Home to life. Bob continues to operate as the administrative and compliance liaison for the facility.
Funeral Director Assistant
Cemetery Maintenance ManagerRead Bio
Joe has a passion for people and it shows in his work. His defining quality is always his warm smile and great attitude. He is responsible for ensuring everything in the cemetery is taken care of and does so with exceptional service in mind.
Office ManagerRead Bio
Kaitlyn was born and raised in Midland. As an experienced administrative professional, she supports the daily operations of American Heritage. Her calm and caring nature uniquely enables her to manage the office as well as go above and beyond for every family.
Explore Our Locations
See where we are and find the place that best meet your needs.