About Us | American Heritage Cemetery &
Funeral Home: Midland, Odessa, TX

History & Staff

We are family owned and accountable to you, our community, not a corporation.

American Heritage had its humble beginnings around the dining room table, where we discussed our families vision for a healing ministry that would provide quality care, while keeping costs affordable.

We feel God has greatly blessed those desires in allowing us to grow into what is now a full-service cemetery, funeral home, and crematory. 

Our History

When we sit down with a family, we have just one goal: to create a fitting, memorable and affordable service for their loved one. Together, we explore the wide variety of services and products available, as well as a wealth of creative ideas and suggestions.

Together, we'll design a memorial or funeral service that suits their needs now, and in the future. Families who come to us know that years from now, they will have deep peace-of-mind because in coming to us, they've done their best to honor their loved one.


West Texas Memorial Park was founded in August of 2010 to proudly serve the West Texas area as well as honor the Veterans who have served this great Nation. In a short time we established our Veterans Memorial wall and installed our crematory on site.

In 2011 ground was broken for American Heritage at West Texas Memorial Park bringing full circle the complete service offered by our family to yours.

We’ve gathered caring industry leaders with a combined 50 plus years of experience to be the heart and soul of our team. We consider it a great honor to assist in each family that we have had the opportunity to serve.


Our Valued Staff

David Cole

David Cole, Owner/Operator

David was raised in Midland and considers it home. He has two sons Jonathan and Daniel who he hopes will one day follow in the family business. David is currently studying to be a Funeral Director while he and his wife Rebekah (Bekah) are currently overseeing the day to day operations of American Heritage.


Rebekah Cole

Rebekah Cole, Owner/Operator

Rebekah (Bekah) has many years in the funeral industry as well as community involvements working with and around family grief. Her passion for others is noticed by everyone she has opportunity to work with. She and David have been married for over 13 years.


Robert H Cole

Robert H Cole, CFO & Compliance

Robert (Bob) is a long time Midlander who’s passion for others and vision for West Texas brought American Heritage Cemetery and Funeral Home to life. Bob continues to operate as the administrative and compliance liaison for the facility.


Joe Villa

Joe Villa, Cemetery Maintenance Manager

Joe has a passion for people and it shows in his work. His defining quality is always his warm smile and great attitude. He is responsible for ensuring everything in the cemetery is taken care of and does so with exceptional service in mind.